Packaging Made in USA/NA—for Speed and Flexibility

Editor’s Note: The cosmetic packaging industry seems to be at a crossroads. Regional and local manufacturing and production are making headway in providing the services that brands and consumers are requesting. Packaging made in USA/NA allows brands to react faster to satisfy the consumer’s need for in-demand products. How are leading domestic cosmetic packaging suppliers meeting these needs? Read on.

Near sourcing, local sourcing, domestic sourcing, onshoring, reshoring, nearshoring, and friendshoring are all descriptors for cosmetic (and other) manufacturing supply chain strategies. And these are designed to lessen reliance on distant, perhaps politically risky manufacturing hubs. In many cases, these practices also aid sustainability policies, especially by cutting transportation costs, both regionally and domestically. 

In this increasingly competitive industry, how beauty brands choose their suppliers can be critical. It determines whether their business runs faster and more efficiently. After all, there’s a lot at stake.

According to Verified Market Research (VMI), the global cosmetic packaging market size was valued at $39.32 billion in 2024. It is projected to reach $61.54 billion by 2032, and grow at a CAGR of 5.76% from 2026 to 2032. 

The U.S. cosmetic packaging market is also on a growth spurt, says VMI, projected to reach $15.54 billion by 2032. Drivers include sustainability initiatives, with brands adopting recyclable, refillable, and biodegradable materials to meet consumer demand. And, e-commerce expansion, which has increased demand for packaging that ensures product safety during transit. This is appealing to digital consumers.

The US has long been a thriving cosmetic packaging market, but the last decade or so has also brought hurdles. There are sustainability mandates, reactions to global manufacturing, rising tariffs, and supply chain immediacy, especially due to e-commerce. As a result, suppliers and brands continue to reevaluate and rethink their manufacturing supply chains. The goal is to achieve the most efficient and economical results. 

Trends Have Shifted

In the past, while some US companies have held a grasp on domestic cosmetic formulation and packaging manufacturing, many focused more on imports from overseas, particularly from China. But these trends have been affected by tariffs and a wavering and unstable geopolitical climate. Some global companies shifted operations to a domestic branch or partner. Others scrambled to set up their own facilities in NA.

As a result, US companies have built and/or taken advantage of a wide variety of design and manufacturing plants that provide packaging that does not have to be shipped from overseas. These are impacting supply chains for beauty goods. 

Rather than a story of reshoring, it’s more about speed to market. Speedier shipping and trusted supply chains have both become increasingly desirable to brands and consumers. Much has been brought about by sudden bursts in rising online sales or TikTok sensations. And of course, by sustainable practices and the current and impending challenges of EPR.

Insight from a Supply Chain Expert

Patrick Van den Bossche is a partner in management consultant Kearney’s Strategic Operations Practice. He is lead author of  “The Kearney 2026 Reshoring Index: Why US manufacturing imports hit a four-year high despite record investment and tariffs.” (See our exclusive Q&A with Van den Bossche.) 

Van den Bossche says he thinks “the beauty industry is a fascinating example of where supply chain strategy and brand strategy increasingly overlap.” Historically, he says, packaging was often viewed as a procurement decision. “Today it has become not just a marketing decision, but a sustainability and regulatory decision (driven by EPR). And, increasingly, a supply chain resilience decision. 

“Beauty brands face growing pressure to adopt recycled content, refillable formats, recyclable materials, and traceable supply chains. This trend is encouraging more regional sourcing. Compliance, transparency, and material traceability are often easier to manage closer to market,” explains Van den Bossche.

“The beauty industry is a fascinating example of where supply chain strategy and brand strategy increasingly overlap.”

—Patrick Van den Bossche, Kearney

The State of Domestic Packaging

One of the many things I asked Van den Bossche was if/how the advantages of buying domestic products have changed over the years.

 He explained that the traditional arguments for buying domestic packaging have always been the same. These include shorter lead times, better quality oversight, easier communication, and lower transportation cost and risk. “These benefits still exist,” he said. “But I would argue that the rationale has evolved significantly over the past five years.”

“Prior to the pandemic, sourcing decisions in beauty packaging were often driven primarily by piece-price economics.” Today, he says, “Brands are increasingly evaluating total landed cost, supply chain resilience, sustainability requirements, inventory reduction opportunities, and speed-to-market. The conversation has shifted from ‘Where can I buy this cheapest?’ to ‘Where can I buy this most reliably?’ ” 

“The conversation has shifted from ‘Where can I buy this cheapest?’ to ‘Where can I buy this most reliably?’”

—Patrick Van den Bossche, Kearney

Strengthening the Case for Regional Sourcing

More recently, said Van den Bossche, “Sustainability regulations, Extended Producer Responsibility (EPR) requirements, and increasing demand for recycled and traceable materials have further strengthened the case for regional sourcing. Indeed, Beauty Packaging magazine recently highlighted the growing link between sustainability goals and North American packaging production.”

Van den Bossche says his view is that domestic sourcing today is less about cost or nationalism. It’s more about risk reduction, responsiveness, sustainability, and brand agility. 

 “Packaging has generally been more successful at reshoring than many highly complex manufacturing categories,” he said. “But it has not returned wholesale to the United States. One of the key findings from Kearney’s 2026 Reshoring Index is that categories with shorter supply chains, higher transportation cost sensitivity, greater customization requirements, and stronger customer proximity advantages have shown better reshoring performance than categories dependent on large, complex global ecosystems.” 

 As far as packaging, Van den Bossche, explained, “Cosmetics packaging fits many of those favorable characteristics. Unlike smartphones, packaging does not require a massive upstream ecosystem. The economics are fundamentally different. Packaging can often be regionalized more easily because freight costs, lead times, product launches, and design changes matter more. What we are seeing is not necessarily everything coming back. But gradually, there is more North American production for North American consumption.”

Direct From Domestic Cosmetic Packaging Suppliers

Van den Bossche has been a vital contributor in helping us to understand the complicated issues of supply chain management and domestic manufacturing. On the supplier side, we reached out to packaging executives at US/NA firms to share their experiences, successes, and strategies in this fast-paced environment. 

We asked executives of domestic cosmetic-packaging-related companies to describe their assets and their standings by responding to 3 critical questions:  

• A brief description of their company—and why they chose to have a domestic manufacturing facility. 
• A recent package they produced domestically. 
• How they foresee the future of domestic packaging/manufacturing.

Executives’ responses are listed below in alphabetical order by company.

Anomatic

Anomatic is a fully integrated, U.S.-based manufacturer. The company specializes in design, fabrication, anodizing, metallizing, injection molding, decorating, and finishing. The company also assembles anodized aluminum and metallized components for packaging.

Over the last 60 years, Anomatic has become the largest metal component manufacturer in North America for beauty. The company has grown to include five domestic factories: New Albany, Ohio (Beauty Park); Newark, Ohio; Blacklick, Ohio; Naugatuck, Connecticut; and Waterbury, Connecticut. As a global leader, Anomatic also has a factory in Suzhou, China, to support customers with regional access, speed, and agility.

Domestic Production is a Key Asset for Anomatic

A leading global beauty brand set out to launch a newly designed anodized aluminum cap. It featured a bright finish and debossed logo. Domestic production was a critical requirement. After experiencing significant disruptions with their overseas supplier, caused by material shortages and international shipping delays, the brand sought a manufacturing partner capable of delivering both premium quality and supply chain stability.

Anomatic partnered with the customer to develop and tool the custom component entirely within the U.S.. The supplier leveraged the capabilities of its five domestic production facilities. “Our vertically integrated manufacturing footprint enabled the brand to avoid the delays and uncertainties often associated with overseas sourcing. They were able to maintain the high-end aesthetic and performance expected in prestige beauty packaging,” Anomatic states.

Ultimately, Anomatic reduced the lead time to as few as six weeks. And, provided the customer with the parts they needed when they needed them. By combining domestic manufacturing, advanced anodizing expertise, and reliable production capacity, Anomatic helped alleviate supply chain stress, accelerated time to market, and ensured a seamless path from concept to commercialization.

“The future of ‘Made in USA and North America’ packaging is exceptionally strong, driven by a combination of supply chain resilience, speed to market, sustainability goals, and increasing demand for premium, locally sourced solutions.”

—Mark Kitzis, Chief Executive Officer, Anomatic

Looking ahead, we expect the industry to continue moving toward a more balanced sourcing model. While global supply chains will remain important, more brands will prioritize strategic domestic and regional partnerships to mitigate risk and improve operational flexibility. With vertically integrated manufacturing capabilities and strong North American production footprint, Anomatic and similarly modeled suppliers will be especially valuable as brands seek dependable partners that can provide both innovation and supply chain security.

Ultimately, “Made in USA and North America” packaging is evolving from a sourcing preference into a strategic business advantage—helping beauty brands reduce risk, accelerate growth, enhance sustainability efforts, and bring innovative products to market with greater confidence. 

Aptar Beauty

Aptar Beauty is a division of AptarGroup, a global leader in dispensing, dosing, and protective technologies for pharmaceutical and consumer products. They serve a wide range of markets including beauty, personal care, home care, food, beverage, and pharmaceuticals. Aptar combines deep market expertise with proprietary design, engineering, and scientific capabilities to develop innovative solutions for many of the world’s leading brands.

Headquartered in Crystal Lake, Illinois, Aptar employs 14,000 dedicated people across 20 countries, and operates a network of R&D facilities along with 57 manufacturing facilities worldwide.

Our in-region-for-region manufacturing approach provides our brand partners with the reliability, quality, and responsiveness they need, where they operate. It is also how we help them advance their own goals for lower-impact manufacturing. 

For example, our goal is to source 100% renewable electricity by 2030, and we’ve already surpassed 95%. In North America, we’ve gone a step further by securing a dedicated, localized source of renewable energy.” AptarGroup has nine manufacturing facilities in the U.S., with three fully dedicated to their Beauty Division, as well as one additional Beauty manufacturing facility in Mexico.

In North America, Aptar manufactures a broad portfolio, including airless dispensing platforms, treatment pumps, cosmetic dispensing systems, fragrance and fine mist pumps, lotion pumps, aerosol valves and accessories and Bag-on-Valve (BOV) technologies. Serving multiple beauty and personal care categories, this regional production footprint helps both established and emerging brands streamline sourcing, accelerate innovation, strengthen supply chain resilience, and deliver high-quality, sustainable dispensing solutions tailored to evolving consumer and market needs.

Arcade Beauty

Arcade Beauty is a leading global manufacturer for the beauty and wellness industry. Our century of industry expertise, expansive product portfolio, and 12 strategically located manufacturing facilities across North America, Europe, South America, and Asia allow us to deliver unparalleled end-to-end solutions on a global scale.

In the US, Arcade Beauty’s manufacturing network includes specialized facilities across New Jersey, Tennessee, and Illinois. From fragrance blending and filling and glass vial manufacturing to skincare, hair care, and color cosmetics solutions, our facilities support beauty brands throughout every stage of product development and commercialization.

Maintaining a strong manufacturing presence in the US enables us to provide customers with shorter lead times, greater supply chain reliability, enhanced quality control, and closer collaboration, while delivering the flexibility and expertise needed to bring products to market with confidence.

Arcade Offers Brand Partners a Competitive Advantage

As global beauty brands scale in North America, proximity to production becomes a competitive advantage not just a logistics decision. A recent example is Arcade Beauty’s partnership with Fable & Mane on the launch of their Hair & Body Fragrance Mist collection.

Fable & Mane was seeking a US-based manufacturing partner to support its continued growth in the North American market. By producing the retail Hair & Body Fragrance Mists domestically, Arcade Beauty shortened lead times, strengthened supply chain resilience, and gave the brand the flexibility to respond quickly to shifting demand turning local production into a growth lever rather than a constraint. 

Arcade Beauty also produced the corresponding Vial-on-Card samples, delivering a turnkey solution from sampling through retail. Rather than managing multiple vendors across borders, Fable & Mane consolidated both sampling and retail manufacturing with a single domestic partner simplifying their supply chain and speeding time to shelf.

With hair and body mists continuing to gain momentum as a category, Arcade Beauty is well positioned to help brands scale through domestic manufacturing solutions that span both retail and sampling formats.

“Even as global supply chains keep reconfiguring, North America remains one of the most important markets in beauty, and we expect appetite for regional manufacturing and packaging solutions to strengthen as brands prioritize speed, flexibility, and resilience.”

—Jorge Garcia, President, North America, Arcade Beauty

Local Production Will Remain a Key Strategy, Arcade Says

Proximity as strategy will remain a key theme in the foreseeable future. Global brands are increasingly treating regional supply chains as a competitive lever, a way to launch faster, adapt to local consumer preferences, and de-risk against the volatility that has defined global logistics in recent years.

That shift plays directly to Arcade Beauty’s strengths. As international brands invest in the region, they need partners who can deliver end-to-end solutions from sampling through retail under one roof, close to the market they’re serving. The brands that win will be the ones who can compress the distance between idea and shelf, and that requires manufacturing partners embedded in the region rather than an ocean away.

Arkay Packaging

Respondent: Max Kaneff, Purchasing and Materials Coordinator, Arkay

Arkay Packaging is a fourth-generation, family-owned business that manufactures secondary packaging, folding cartons, and rigid set boxes for multiple industries, including Personal Care, Beauty, Electronics, CPG Goods, Liquor and Vitamins/Nutraceuticals.

Arkay chose to have a made in the US manufacturing facility because our founder, Max Kaneff, moved from Odessa, Russia more than a century ago, to open a print shop in America on the Lower East Side in Manhattan. He had no other choice but to leave his country, and the most opportunity was presented in the US.

 It has remained in the US because it has been passed down from one generation to the next, moving from New York to Virginia due to unions and better land opportunities. Many of our customers and prospects that are powerhouses in our marketplace are located in the US, and want quick turnaround times, strong and agile partners, and good communication.

One of our new customers was previously working overseas and had metallic inks on all their folding cartons. However, they wanted to pivot to cold foil, and their overseas partner didn’t have that capability. They came to us for stronger communication and the capability necessary to have cold foil on all their hero skus. 

We believe that smart packaging in the US is going to make a dramatic entrance in our marketplace. A lot of brands are going to need to have two deserialization codes based off their retailers’ needs, their own supply chain traceability concerns, and Amazon transparency codes. 

Beauty Chain Manufacturing

Beauty Chain Manufacturing (BCM) was built to redefine how beauty brands bring products to market. Our purpose-built US manufacturing facility combines formulation, compounding, filling, packaging, quality, warehousing, and fulfillment under one roof, giving brands a single partner from concept through commercialization. By integrating these capabilities, we help our customers accelerate innovation, reduce complexity, and bring high-quality products to market with greater speed and confidence.

Our decision to manufacture in the US was intentional. While many companies continue to rely on overseas production, we believe today’s beauty brands need agility, transparency, and reliability more than ever. Manufacturing in America allows us to dramatically shorten development timelines, collaborate closely with our customers, maintain exceptional quality standards, protect intellectual property, and reduce the risks associated with long global supply chains.

Beauty Chain Manufacturing is Investing in American Manufacturing

Just as important, we believe investing in American manufacturing is an investment in the future of our industry. We’re creating skilled jobs, building advanced manufacturing capabilities, and demonstrating that world-class beauty manufacturing can thrive in the US. For BCM, “Made in America” isn’t simply where we manufacture—it’s a core part of our commitment to delivering speed, innovation, quality, and long-term value to the brands we serve.

What about the future?

Asia will continue to play a critical role in the global beauty supply chain. It has built an incredibly sophisticated ecosystem of packaging manufacturers, raw material suppliers, technical expertise, and production capabilities over many decades. The future isn’t about replacing Asia—it’s about creating a more balanced and resilient global supply chain.

I believe the greatest opportunity is to continue strengthening the manufacturing and supplier ecosystem across North America. It’s not enough to have world-class formulation, compounding, and filling capabilities if packaging components and critical raw materials still require long overseas development and transportation cycles.

“The future isn’t about replacing Asia—it’s about creating a more balanced and resilient global supply chain. I believe the greatest opportunity is to continue strengthening the manufacturing and supplier ecosystem across North America.”

—Derek Harvey, Co-Founder, Beauty Chain Manufacturing

As more packaging suppliers, raw material manufacturers, mold makers, decorators, and other specialized partners establish and expand operations throughout North America, the entire beauty industry benefits. Brands, suppliers, and manufacturers can collaborate earlier in the development process, prototype more quickly, solve technical challenges in real time, and significantly shorten the product development cycle. That level of collaboration is difficult to achieve when the supply chain is spread across multiple continents.

‘The Future is a Global Supply Chain with Strong Regional Ecosystems’

At BCM, we believe the future is a globally connected supply chain with strong regional ecosystems. Asia will remain an essential innovation and manufacturing partner, while a stronger North American ecosystem will enable the speed, agility, resilience, and collaboration that today’s beauty brands increasingly demand. Companies that successfully connect these two regions will be best positioned to lead the next generation of beauty manufacturing.

Blue Line Labels

Respondent: Cristina Arcos, General Manager

At Blue Line Labels, located near Fort Lauderdale Airport, manufacturing in the USA wasn’t just a business decision, it was a commitment to quality—and to helping beauty brands bring their vision to life with seamless, end-to-end solutions. We wanted to create a company that brands could depend on for flexible solutions, consistent craftsmanship, and a reliable supply chain from concept to completion.

With VSOTO (shown), we completed the packaging solution, simplifying sourcing, improving consistency, and streamlining production, from precision screen-printed jars to custom-printed cartons, all through one trusted partner.

I believe the future of Made in USA packaging is stronger than ever. More brands are looking for dependable manufacturing partners that can offer consistent quality, shorter lead times, and greater supply chain stability. I’ve seen firsthand how important flexibility and responsiveness have become, especially as businesses navigate changing market demands.

For Blue Line Labels, I see continued growth through investing in innovation, expanding our capabilities, and providing complete packaging solutions under one roof. Our goal is to make it easier for brands to bring their products to market with confidence, knowing they have a trusted US manufacturing partner committed to quality, service, and long-term success.

Diamond Packaging

Diamond Packaging is a Rochester, NY-based folding carton manufacturer specializing in developing innovative and sustainable packaging solutions for cosmetics, fragrance, and health and beauty markets. Our new state-of-the-art design center offers all the necessary support for new line design and development, backed by an established, award-winning design team.

Operating domestically allows us to offer shorter lead times, closer collaboration with clients through every stage of development, and greater quality control over specialty finishes like specialty coatings, foiling, embossing, and holographic effects. It also supports more responsive supply chains and reduces the environmental footprint associated with overseas freight.

We expect continued growth in domestic demand as brands prioritize supply chain resilience, faster speed-to-market, and sustainability credentials that are harder to verify or control with overseas production. Regulatory pressure, particularly around recyclability and material compliance, is also pushing brands toward suppliers who can adapt quickly and provide transparent documentation—an advantage domestic manufacturers are well-positioned to offer.

ICONS America

ICONS America LLC is an ICONS Beauty Group company and a leading provider of cosmetics, skincare, wellness and haircare packaging and design for brands globally. 

Marianna Cilauro,  VP of Sales & Marketing, ICONS Beauty Group, says, “With our 175,000 square foot manufacturing HQ facility based near Charlotte, NC, we specialize in injection molded in-mold label (IML) tubes and caps for the beauty and wellness industry, providing customers with a sustainable, made-in-USA manufacturing solution, reducing carbon footprint and transportation lead times for North American destinations.

ICONS America’s in-mold label (IML) technology provides customers with clean, detailed, 360° luxurious graphics from shoulder to crimp, ideal for detailed designs like the mermaid on the front of Hook Ya’s tube (shown). ICONS America is also able to meet challenging design requirements.

We manufactured this recyclable monomaterial PP in mold label (IML) tube and cap in the US, using domestically sourced resin.  This Made in the USA solution delivers shorter raw material lead times, faster design confirmation, label production, and overall production timing, as well as reduced shipping costs and shipping distances—allowing our customers to simplify their supply chain logistics and bring new products on the market faster.

Scott Lingren, CEO, ICONS, explains, “Companies like ICONS America, and our customers, benefit from greater supply chain agility by leveraging domestic sourcing of raw materials coupled with US-based production at our headquarters manufacturing facility in North Carolina. Demand for Made-in-America solutions like ours continues to increase, and we anticipate this trend continuing to increase for the foreseeable future, so ICONS will look to expand production capacity to meet our customers’ needs.

JohnsByrne Company

JohnsByrne partners with brands to transform ideas into premium packaging that elevates brands, inspires, and connects with consumers. Our solutions include folding cartons, rigid boxes, promotional and kit packaging, retail displays, fulfillment, and sustainable packaging.

With manufacturing facilities across North America, we have strategically invested in domestic production to provide greater supply chain agility, shorter lead times, consistent quality, and faster response to changing market conditions. Producing packaging closer to where products are sold enables stronger collaboration, improved visibility, and more reliable execution.

As all of our packaging is produced domestically, our clients benefit from the advantages of a North American supply chain across every program. Domestic production enables close collaboration between brand, design, engineering, and manufacturing teams, resulting in faster development cycles and greater flexibility.

From a supply chain perspective, producing packaging domestically helps reduce transportation complexity, minimize delays, improve visibility, and provide greater confidence in delivery timelines.

We believe demand for North American packaging will continue to grow as brands prioritize supply chain resilience, speed to market, quality, and sustainability. Companies are increasingly evaluating the total value of their packaging supply chain rather than focusing solely on unit cost.

“Companies are increasingly evaluating the total value of their packaging supply chain rather than focusing solely on unit cost.”

—Gwen Chapdelaine, VP of Marketing, JohnsByrne Company

As consumer expectations for premium experiences continue to rise, brands will seek packaging partners that can combine innovation, manufacturing excellence, and responsiveness. The future of North American packaging will be defined by agile, reliable supply chains that help brands move quickly and confidently in a changing marketplace.

SR PACKAGING

SR Packaging North America Inc. (SRPNA) has a tube production facility located in Allentown, PA, offering unparalleled efficiency for the North American market. This fully integrated, all-electric facility was designed from the ground up for high-volume precision manufacturing. The location makes it possible to provide direct delivery within 24 hours to more than 85% of major cities in the US.

By producing domestically, we eliminate the uncertainty of international shipping, import tariffs, and extended lead times. Beauty brands can respond to market trends in weeks, not months.

SRPNA’s domestically produced 5-layer COEX tubes (shown on p.23) offer exceptional barrier protection for sunscreens, hand creams, and complexion products. A standout variation, the TPE-tip Lip Tubes feature a soft, gummy tip applicator, specifically tailored for lip treatments and glosses.

With a versatile 0.75-inch (19mm) diameter and capacities from 0.16- to 0.67oz, they are ideal for product launches, travel sets, subscription boxes, and sampling.

The future of North American packaging is defined by speed, sustainability, and advanced manufacturing technology. We anticipate a continued surge in reshoring as beauty brands actively seek to insulate themselves from global supply chain disruptions.

“We anticipate a continued surge in reshoring as beauty brands actively seek to insulate themselves from global supply chain disruptions.”

—Eric Wu, Chief Executive Officer, SR Packaging North America Inc.

Furthermore, domestic manufacturing aligns perfectly with the industry’s growing environmental commitments. Localized production intrinsically lowers transportation distances, which significantly reduces Scope 3 carbon emissions. SRPNA is proud to be at the forefront of this shift, providing brands with the agile, sustainable, and technologically advanced packaging solutions required to thrive in today’s competitive market.

Verescence

Verescence is the only glass manufacturer dedicated to the beauty industry with an industrial footprint in the United States. In 2026, we are proudly celebrating the 30th anniversary of our Covington, GA plant, where we produce more than 100 million glass bottles and jars annually for American and global beauty brands. We also operate a second facility in Georgia specializing in glass packaging decoration, with capabilities including spray coating, silk screening, hot stamping, pad printing, and gluing.

 We received an Honorable Mention at the 2025 NJPEC Package of the Year Awards for our work on the Victoria’s Secret Bombshell 15th Anniversary bottle. It was manufactured at our Covington, GA plant and decorated at our Sparta site in Georgia.

The redesigned glass bottle features a debossed front panel for plaque assembly, engraved vertical stripes on the back, and a pink translucent lacquer finish for a premium look while preserving Bombshell’s iconic identity.

At our US facilities, we manufacture both custom-designed glass packaging and selected bottles and jars from Verescence’s standard collection, which brands can personalize. We serve a wide range of beauty applications, including skincare, haircare, fragrance, and makeup, helping brands bring their packaging concepts to market with speed and flexibility. In line with our sustainability commitments, our products incorporate 20% post-consumer recycled glass.

We expect demand for Made in USA beauty packaging to continue growing as brands look for greater agility and supply chain resilience with reduced exposure to currency fluctuations, transportation disruptions, and tariff uncertainties. At the same time, our local footprint helps customers lower transportation-related emissions and support their sustainability goals.

VIVA Healthcare Packaging

VIVA Healthcare Packaging is a global manufacturer of injection-molded primary packaging solutions with manufacturing facilities in Canada, Poland, and Hong Kong. Our Toronto facility supports North American brands with localized production, reducing lead times, strengthening supply chains, and accelerating speed to market. In addition to molding, we offer in-house premium decoration capabilities—including vacuum metallization, water-transfer decoration, direct-print silkscreen, premium colors, specialty finishes, and special effects—providing customers with a streamlined path from concept to commercialization.

VIVA recently produced the Frenshe disc cap (shown) entirely in North America. Previously sourced offshore using virgin resin, the component is now manufactured in-house using 100% PCR resin and decorated in-house using water-transfer decoration. Consolidating molding and decoration under one roof reduced reliance on overseas suppliers, shortened lead times, improved quality control, enabled faster design iterations, and simplified the client’s supply chain. Producing the component closer to market while incorporating recycled material also supported the brand’s sustainability goals without compromising a premium decorative finish.

Demand for North American packaging will continue to grow as brands prioritize sustainability, supply chain resilience, speed to market, and flexibility. Manufacturers that combine local production with advanced decoration capabilities—such as vacuum metallization, water-transfer decoration, direct-print silkscreen, and specialty effects—will help brands reduce transportation impacts, simplify commercialization, and deliver premium packaging with a more resilient, regional supply chain.

ZACROS AMERICA

Respondent: Keisuke Takada, Executive Vice President

ZACROS AMERICA, located in Newark, Delaware, is a flexible packaging manufacturer specializing in liquid products, serving beauty, personal care, and consumer goods brands. As part of the global ZACROS Group, with more than a century of packaging innovation and manufacturing experience, we bring deep expertise in pouch technology, helping brands successfully transition to refill and flexible packaging formats.

As more beauty brands adopt refill and flexible packaging for liquid products, many are navigating these formats for the first time. While flexible liquid packaging is well-established in markets such as Japan, it remains relatively new in the US. Our team helps brands select the right materials, structure, and functionality while providing faster communication, technical support, and shorter lead times through local manufacturing.

One recent customer came to ZACROS AMERICA after experiencing quality issues with pouches sourced from an overseas supplier. Leveraging our expertise, our team identified the root cause, improved package performance, and transitioned production to our North American facility. As a result, the customer benefited from faster technical support, reducing both supply chain risk and operational challenges.

We see three factors driving the future of Made in USA packaging. First, brands are looking for greater supply chain stability, seeking local manufacturing partners that can offer greater responsiveness to market changes. Second, as packaging requirements become more complex, brands are seeking partners with deep knowledge of packaging, rather than simply the lowest cost. Finally, sustainability is creating a growing need for transparency throughout the supply chain, especially for post-consumer recycled (PCR) materials. Brands will need reliable partners that can help verify material sourcing, support compliance requirements, and provide confidence in the sustainability claims behind their packaging.

Looking Ahead

Where do we go from here?

Judging by our research and interviews, and as Jorge Garcia, President, North America, Arcade Beauty, predicts, “Proximity as strategy will remain a key theme in the foreseeable future.”